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Print design to consumer consumption psychology
Nov 14, 2015

Print design is a practical art. Its ultimate goal is to design a product put on the market for sale. So meet consumer psychology is the color of success.


Different people have different color preferences. Children are lively, active, like a bright, high degree of color: adult mature, capable, like a calm color; most young women full of fantasy and romance, have strong preferences in the color pink color. High purity, brightness, strong color, consciousness is high, give the feeling of lively, cheerful and positive and exciting.


If the color schemes tend to warm on a picture, it is exciting and positive trends; on the contrary, if the color is not bright, 5L gives the perception of uncertainty is low, and a picture of the color schemes tend to cool, there will be quiet or even negative feelings. Different regions have different needs for color. Urban and rural, North and South, high and low latitude regions have different color requirements. So must know before designing products for areas of color preferences, need designers to collecting their own information or analysis of the sales from regions of color preference.


Pay attention to the different countries, peoples living in different environments and cultures will have different associations for color and emotional resonance to form within a certain region, people of color symbolism of the common. For example, in traditional Chinese culture, the yellow is a noble color, and is not popular in the Arab countries, because yellow can make them think of barren desert green in countries where Islam is the most popular color, green symbolizes the color of life, but is jealous of green in some Western countries. Designer color schemes should fully understand the advantages and disadvantages in the process, to design a consumer satisfaction with work.


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  • Contact Us

    Foreign trade department:+86-575-87077868
    Fax: +86-575-87553689
    English: (0086) 15325858501

    Russian: (0086) 13515850816

    Contact person: John Wei
    Address: Building 23,No.78,Zhancheng Avenue,Taozhu street,Zhuji City,Zhejiang Province,China
    Postal Code: 311800

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